
Revitalizing Revenue Cycle Management in Health Care
Sonrava Health has taken a significant step towards enhancing its financial operations by appointing Mikhail Gorbatenko as the Senior Vice President of Revenue Cycle Management. With an impressive track record in transforming revenue cycles and patient access across health facilities, Gorbatenko is set to bring fresh perspectives to Sonrava Health, a national leader in dental, orthodontic, and specialty health care.
A Leader in Performance Improvement
Having previously spearheaded major revenue cycle initiatives at NextCare and Optum, Gorbatenko has consistently demonstrated his ability to streamline financial operations and improve collection efforts. His approach combines strategic insights with data-backed methods, making him a valuable addition to the Sonrava team, particularly as health care organizations face increasing financial pressures.
The Human Element of Health Care
In today's rapidly evolving health care landscape, Gorbatenko's focus on performance improvement isn't just about numbers; it’s about enhancing access to quality care for communities. His goal aligns with Sonrava's mission to deliver high-quality, accessible services, particularly crucial as the Medicare landscape undergoes significant changes. With an emphasis on supporting clinical teams, there’s a recognition that operational efficiency directly impacts patient experiences.
Looking Ahead: Innovations in Health Care Finance
As Sonrava Health looks forward to integrating Gorbatenko's expertise, the focus will likely shift towards innovations that cater to the growing demand for effective health management solutions. This includes improving technology in billing processes and patient access, ensuring that as health care evolves, so do the systems supporting them.
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