Florida’s New Insurance Companies: What Seniors Need to Know

New Insurers Bring Hope to Florida’s Aging Property Market

In a significant turnaround for homeowners in Florida, two new property insurers—Viceroy Preferred Insurance and Vision Insurance Exchange—have recently been approved to operate in the state. This development arrives as Florida’s insurance market recovers from a near-collapse, catalyzed by legislative reforms aimed at combating excessive lawsuits and fraud.

According to recent filings, these two companies symbolize not just a rebound in numbers but a renewed confidence in Florida's insurance landscape. The introduction of these insurers marks the 15th and 16th new entrants into the Florida insurance market since sweeping tort reforms were implemented in 2022 and 2023. These reforms tackled the rampant litigation abuse which had made it increasingly difficult for insurers to operate profitably in the state.

Understanding the Crisis and Recovery

Just a few years ago, Florida's property insurance sector faced a dire situation, compounded by frequent natural disasters, rampant fraud, and unnecessary litigation. Many major insurers either withdrew from the market or imposed dramatic rate hikes, leaving homeowners scrambling for coverage. Thousands ended up relying on Citizens, the state-backed insurer of last resort, which ballooned to a size that alarmed both lawmakers and analysts.

However, legislative changes spearheaded by the state have begun to stabilize the market. As Mark Friedlander from the Insurance Information Institute notes, the reforms to the legal system and the elimination of one-way attorney fees have significantly improved the environment for insurance carriers. This shift is crucial because third-party litigation funding had been a major contributor to escalating home insurance rates in Florida.

The New Insurers’ Role in the Market

As Viceroy and Vision Insurance Exchange prepare to enter the fray, more competition is expected to drive down insurance premiums. Despite recent progress, Florida's home insurance rates remain among the highest in the nation, with an average annual cost still hovering around $5,735, which constitutes roughly 7.82% of a typical household's income.

It's a substantial burden for many families, particularly the elderly, who might be on fixed incomes or managing escalating living costs. Therefore, understanding the impact of these new players in the market is vital for Floridians looking for affordable coverage options.

Challenges Still Linger for Homeowners

While the news of new insurers is optimistic, challenges remain for Florida homeowners. Effective depopulation efforts by Citizens have reduced its policy count to under 800,000, yet those relying on other coverage options are still feeling the pinch of high insurance costs.

As Natalie Todoroff, a Bankrate Insurance Expert, points out, Florida’s home insurance remains uncomfortably high, especially for coastal residents. Furthermore, while the state recorded the lowest average rate change nationwide at -10.3% between 2024 and 2025, overall coverage expenses will require continuous attention from consumers and lawmakers alike.

Looking Ahead: The Future of Home Insurance in Florida

With the entry of Viceroy and Vision Insurance Exchange into Florida's insurance market, a new chapter begins for homeowners trying to navigate the complex landscape of property insurance. Consumer education on policy options, claims processes, and coverage details will play a crucial role in ensuring families choose wisely. As legislators continue refining policies to support competition, homeowners should remain informed about their rights and the evolving market conditions.

Your Insurance and Local Resources

For homeowners, especially those within the elderly community or individuals providing care to the seniors, understanding insurance changes is crucial. It’s essential to stay proactive and informed, especially in a market that has been so volatile. Resources such as community service offices and elder care educational programs in Muskegon can provide assistance. These services can offer insights into insurance options for senior care, cognitive care facilities, and even support for caregiver communication.

Have you recently encountered changes in your insurance without clear communication? Don’t wait until it’s too late—call Terrijo Parker at 231-571-6100 today to ensure you're adequately covered against changes in the market.